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Logo Beginnings. Logo Modernism. 45th Ed.
Logo Beginnings. Logo Modernism. 45th Ed.
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€22,50 EUR
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€25,00 EUR
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€22,50 EUR
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Many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—use logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980, design expert Jens Müller’s exhaustive anthology is a must for anyone fascinated by the evolution of modern corporate identities.
Hardcover, 15.6 x 21.7 cm, 1.13 kg, 512pages
Why you'll love this book
- Explore over 6,000 logos that defined the modernist movement in graphic design.
- Discover the principles of timeless logo design, visual identity and branding.
- An essential reference for graphic designers, creative professionals and design students.
- Beautifully produced by TASCHEN with exceptional print quality.
- A premium coffee table book celebrating the history of modern graphic design.
