{"product_id":"logo-modernism-45th-edition-taschen","title":"Logo Beginnings. Logo Modernism. 45th Ed.","description":"\u003cdiv class=\"product-detail-information__description\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eMany \u003cspan\u003eiconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—use logos designed over 100 years ago\u003c\/span\u003e. Tracing the origins of the trademark and gathering more than \u003cspan\u003e3,000 logos from the mid-1800s up to 1980\u003c\/span\u003e, design expert \u003ca href=\"https:\/\/www.taschen.com\/en\/collection\/jens-mueller\/\" class=\"keyword-link\"\u003eJens Müller\u003c\/a\u003e’s exhaustive anthology is a must for anyone fascinated by the\u003cspan\u003e evolution of modern corporate identities\u003c\/span\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-detail-information__edition-and-specs\"\u003e\n\u003cspan class=\"product-detail-information__book-details\"\u003e\u003cspan\u003eHardcover, \u003c\/span\u003e\u003cspan data-testid=\"book-details--dimensions\"\u003e15.6 x 21.7 cm, \u003c\/span\u003e\u003cspan data-testid=\"book-details--weight\"\u003e1.13 kg, \u003c\/span\u003e\u003cspan\u003e512pages\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003ch1 class=\"PDq2pG_selectionAnchorContainer\" data-end=\"1097\" data-start=\"1070\" data-section-id=\"mv3vaz\"\u003eWhy you'll love this book\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cul data-end=\"1499\" data-start=\"1099\"\u003e\n\u003cli data-end=\"1180\" data-start=\"1099\" data-section-id=\"1mzxjcj\"\u003eExplore over 6,000 logos that defined the modernist movement in graphic design.\u003c\/li\u003e\n\u003cli data-end=\"1261\" data-start=\"1181\" data-section-id=\"1r939ff\"\u003eDiscover the principles of timeless logo design, visual identity and branding.\u003c\/li\u003e\n\u003cli data-end=\"1353\" data-start=\"1262\" data-section-id=\"1fvx9h7\"\u003eAn essential reference for graphic designers, creative professionals and design students.\u003c\/li\u003e\n\u003cli data-end=\"1419\" data-start=\"1354\" data-section-id=\"ha2js5\"\u003eBeautifully produced by TASCHEN with exceptional print quality.\u003c\/li\u003e\n\u003cli data-end=\"1499\" data-start=\"1420\" data-section-id=\"1hlqaok\"\u003eA premium coffee table book celebrating the history of modern graphic design.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan class=\"product-detail-information__book-details\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e","brand":"TASCHEN","offers":[{"title":"Default Title","offer_id":57887144575308,"sku":"9783754401378","price":27.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1069\/7143\/1244\/files\/IMG-7145.webp?v=1782647200","url":"https:\/\/www.thebook.pt\/en\/products\/logo-modernism-45th-edition-taschen","provider":"The Book","version":"1.0","type":"link"}